对旅游市场强制消费说“不”！文旅部出手

Core Viewpoint - The article highlights the increasing issue of forced consumption in the tourism market, particularly in low-cost travel packages, which has become a focus for regulatory scrutiny [1][2]. Group 1: Regulatory Actions - The Ministry of Culture and Tourism has released a new batch of typical cases of forced consumption in the tourism market, totaling 16 cases, many of which are linked to low-cost travel agencies and online customer acquisition through new media platforms [2][3]. - In the first half of 2025, over 142,000 cultural market enforcement personnel were deployed, inspecting more than 50,000 business units and concluding over 1,600 cases [3]. Group 2: Low-Cost Travel Issues - Forced shopping is a core issue in low-cost travel packages, with 11 out of the 16 cases related to low-cost tours. Travel agencies often attract customers with "zero group fees" or prices below cost, compensating for losses through high commission from shopping arrangements [5]. - Specific cases include a travel agency in Xiamen that charged below actual costs and forced tourists to shop at six stores to collect kickbacks [5]. Group 3: Coercive Tactics - Various coercive tactics have been reported, such as tour guides using threatening language to compel tourists to participate in shopping activities, including statements like "you won't leave without spending" [6][7]. - In one instance, a guide used manipulative language suggesting that tourists could receive special services in exchange for purchases, further illustrating the aggressive sales tactics employed [8]. Group 4: Unlicensed Guides - The rise of unlicensed guides using social media to attract tourists poses a new risk in the tourism market. Several cases involve individuals providing services without proper licenses, leading to complaints from dissatisfied customers [10]. - The Ministry of Culture and Tourism has warned tourists to be cautious of unlicensed individuals operating under various titles, such as "travel companions" or "guides" [10]. Group 5: Penalties and Industry Challenges - The 16 cases revealed significant penalties imposed by regulatory authorities, including fines ranging from 1,000 to 214,000 yuan, and operational restrictions on travel agencies from 3 days to 3 months [14][15]. - Despite the increased penalties, underlying issues in the industry remain unresolved, particularly the survival logic of low-cost tours. A comprehensive overhaul of the tourism shopping market is necessary to eliminate the profit chain associated with unreasonable low-cost tours [15].