金融监管总局，重磅发布！

Core Viewpoint - The National Financial Supervision Administration has released the "Measures for the Appropriateness Management of Financial Institution Products," aimed at regulating the suitability management of financial institutions and enhancing consumer protection, effective from February 1, 2026 [2]. Summary by Sections General Provisions - The "Measures" consist of five chapters and forty-nine articles, focusing on ensuring that appropriate products are sold to suitable customers [4]. Suitability Management Obligations - Financial institutions must understand both the products and the customers, ensuring that suitable products are sold through appropriate channels [4]. - Investment products must be classified by risk levels and managed dynamically, with special protections for ordinary investors, including enhanced risk assessment and disclosure obligations [4]. Insurance Products - Financial institutions are required to categorize and manage insurance products, aligning with sales qualification levels, and conduct demand analysis and financial capability assessments for policyholders [4]. Supervision and Penalties - The regulatory body can impose supervisory measures and administrative penalties on financial institutions and responsible personnel for violations of suitability management regulations [4]. Scope of Application - The "Measures" apply to investment products with uncertain returns that may lead to principal loss, including various financial products and insurance products [5]. Special Obligations for Senior Clients - Financial institutions must fulfill special obligations when selling high-risk products to clients aged 65 and above, including tailored sales procedures and enhanced risk disclosures [9]. Investor Information Requirements - When selling investment products, financial institutions must gather essential information about investors, including personal details, financial status, investment experience, and risk tolerance [11]. Private Placement Restrictions - Financial institutions must adhere to regulations regarding private placement products, ensuring non-public sales and avoiding promotion to unspecified audiences through various media [13].