Core Viewpoint - The article discusses the resurgence of dividend insurance products in the insurance industry, highlighting their advantages over traditional fixed-income products, particularly in terms of cost adjustment mechanisms and risk mitigation [1][12]. Group 1: Market Trends and Dynamics - As interest rates decline and regulatory scrutiny increases, insurance companies are focusing on dividend insurance to address the challenges of low returns and risk management [2][10]. - The market for dividend insurance is expected to see positive growth in 2024, with companies like China Ping An and Sunshine Life reporting increases in premium income [10][11]. - The proportion of dividend insurance in the product mix of major insurance companies has risen significantly, with some companies reporting that dividend insurance accounts for 65% of their individual insurance channels [9][10]. Group 2: Sales Challenges and Consumer Perception - Insurance agents are facing difficulties in selling dividend insurance due to consumer skepticism and the complexity of explaining the product's benefits and mechanisms [5][6]. - There is a notable shift in consumer expectations, with clients increasingly seeking guaranteed returns, which dividend insurance does not provide [9][11]. - The article highlights the historical context of dividend insurance, noting its previous dominance in the market and the challenges it faced due to changing consumer preferences and regulatory environments [14][15]. Group 3: Regulatory Environment and Industry Response - Recent regulatory changes have aimed to enhance transparency and reduce misleading sales practices related to dividend insurance, requiring companies to provide clearer information on dividend distribution and product performance [20][21]. - The insurance industry is encouraged to adopt a more sustainable approach to dividend insurance, balancing expected returns with actual company performance to avoid future consumer dissatisfaction [21][22]. - The article emphasizes the need for improved regulatory standards and better asset-liability management within insurance companies to support the long-term viability of dividend insurance products [22].