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阳光城总部大厦“三拍三流”,单价已降至3万/平方米
第一财经·2025-07-12 13:01

Core Viewpoint - The auction of Sunshine City's headquarters building, "Binhai International Plaza No. 1," ended in failure, highlighting the ongoing challenges in the real estate market, particularly for large properties in Shanghai [1][3]. Group 1: Auction Details - The starting price for the auction was set at 1.457 billion yuan, but it failed to attract any bids within the 24-hour period [1]. - This property, originally named "Sunshine Holdings Building," is located in Yangpu District, Shanghai, with a total construction area of 47,700 square meters [2]. - This was the third time the property was put up for auction, with previous starting prices of 2.1 billion yuan and 1.981 billion yuan, indicating a significant price drop of over 600 million yuan [3]. Group 2: Property Background - The property is managed by Huatai Securities (Shanghai) Asset Management Co., Ltd., and is associated with a debt of 933 million yuan owed by Shanghai Runyu Real Estate Co., Ltd. and Shanghai Zhend Real Estate Development Co., Ltd. [2]. - The ownership structure of the debtors has changed over the years, with significant shifts in shareholders, indicating potential instability in management and operations [2]. Group 3: Historical Context - Sunshine City Group relocated its headquarters to Shanghai in 2012, aiming to expand its presence in the Yangtze River Delta and nationwide [3]. - The company previously achieved significant milestones, including entering the Fortune Global 500 list in 2017 with annual revenue of 23.67 billion USD [3]. - The once-prominent status of the building has diminished, as evidenced by the repeated failed auctions and drastic price reductions, reflecting broader market challenges [3].