成都文商旅体融合实践：向世界递出的“立体名片”

Core Viewpoint - Chengdu is accelerating its development as a world cultural tourism city and an international consumption center, focusing on the deep integration of culture, commerce, tourism, and sports [3][23]. Group 1: Cultural and Tourism Development - Chengdu has been designated as a key player in building a "world-class cultural tourism destination" as per the Sichuan Provincial Committee's decisions [6]. - The city boasts a rich cultural heritage, with a history of over 4,500 years and a unique blend of local cultures such as tea culture, hot pot culture, and Sichuan opera [6][4]. - Chengdu aims to create a vibrant urban lifestyle that attracts global tourists by offering immersive experiences that combine history, present-day culture, and future aspirations [7][8]. Group 2: International Consumption Center - To establish itself as an international consumption center, Chengdu is enhancing its consumer environment to be more accessible and convenient for international visitors [11][13]. - The city has implemented a comprehensive plan to ensure 100% foreign language service coverage in key commercial areas by 2025, aiming for 90% coverage of foreign residents within a 15-minute living radius [13][14]. - Chengdu has introduced advanced payment systems, including 42,000 smart payment terminals supporting 40 languages, and has achieved 100% coverage of foreign card POS machines in major shopping districts [15][16]. Group 3: Youth Engagement and Global Sharing - Chengdu is increasingly appealing to the younger generation, with 45.87% of its population aged between 14 and 45, fostering a vibrant and dynamic urban atmosphere [20]. - The city is leveraging cultural innovation to promote local products globally, exemplified by the successful showcasing of traditional crafts at international events [18][19]. - The upcoming World Games in Chengdu will serve as a platform to further promote the city as a cultural tourism hub and an international consumption center [21][22].