成都11家门店突然歇业！网红面包店电话不通、退款无门

Core Viewpoint - The sudden closure of all BreadTalk stores in Chengdu raises concerns about the company's operational stability and customer service practices, particularly regarding the handling of prepaid card refunds during the announced upgrades [1][3][10]. Company Summary - BreadTalk, founded in Singapore in 2000, operates a franchise model in lower-tier cities while maintaining direct control in first-tier cities. The company has expanded to 477 stores across 13 countries and regions [15]. - The Sichuan branch, established in 2005 with a registered capital of 3 million RMB, is currently in a state of operation but has faced financial difficulties, including being listed as a high-consumption restriction enterprise due to loan disputes [15][17]. - The company has recently experienced a collective closure of 11 stores in Chengdu, with reports indicating that the closures were not communicated effectively to customers, particularly those with prepaid cards [2][10]. Industry Context - The bakery industry is undergoing significant restructuring, with many established brands exiting the market while new entrants, such as tea and coffee brands, are diversifying into baked goods [19][20]. - Competitors like Sam's Club and Hema are gaining traction with their own bakery products, indicating a shift in consumer preferences and market dynamics [21]. - The industry has seen notable failures, including brands like Tiger Head and Christine, which have faced severe operational challenges and financial losses [24].