县城中产的「破产三件套」，它排第一

Core Viewpoint - The article discusses the paradox of county-level entrepreneurship, highlighting how county residents are drawn into the fast-food franchise model, often leading to financial losses and business failures, despite initial optimism and perceived opportunities [5][12][113]. Group 1: County-Level Consumption and Investment - County residents are often surprised by the high living standards of their peers, leading to feelings of inferiority, while also finding humor in the local adaptations of well-known brands [5][7]. - The presence of franchise stores in county towns reflects the investment habits of the middle class, who are eager to capitalize on perceived business opportunities [8][9]. - Despite the allure of entrepreneurship, many franchise ventures result in unexpected costs and lower-than-promised revenues, leading to significant financial strain on local entrepreneurs [10][11][12]. Group 2: The Franchise Model and Its Pitfalls - The fast-food franchise model is heavily marketed in lower-tier cities, creating a false sense of security for potential entrepreneurs [14][42]. - Many franchise businesses utilize familiar branding and marketing tactics to attract local investors, often leading to a cycle of financial loss [18][19][21]. - The initial excitement of opening a franchise can quickly turn into disappointment as many businesses fail shortly after launch, with some closing before they even recoup their setup costs [30][80]. Group 3: Characteristics of County Entrepreneurs - County entrepreneurs typically share common traits: financial stability, a desire for more than a stable job, and a willingness to invest disposable income into business ventures [35][36][38]. - Many entrepreneurs enter the franchise market believing in the feasibility of success without prior experience, often influenced by optimistic marketing claims [40][50][52]. - The allure of quick returns and minimal risk is a significant draw for county residents, despite the reality of high failure rates in the franchise sector [95][96][112]. Group 4: The Cycle of Hope and Disillusionment - The article illustrates a cycle where county residents repeatedly attempt entrepreneurship despite past failures, driven by a desire for financial freedom and self-fulfillment [104][114]. - Many entrepreneurs are caught in a cycle of optimism, believing that previous failures were due to poor project choices rather than systemic issues within the franchise model [101][102]. - The social dynamics in county towns create pressure to succeed in entrepreneurship, further entrenching individuals in the cycle of investment and loss [106][110][112].