上半年票房同比增23%！它贡献一半→

Core Viewpoint - The Chinese film market achieved its best performance in the first half of 2025, with a box office of 29.231 billion yuan, reflecting a year-on-year growth of 23% [1][2]. Group 1: Box Office Performance - The total box office for the first half of 2025 reached 29.231 billion yuan, with 641 million admissions, marking a year-on-year increase of 22.91% and 16.89% respectively [2]. - Domestic films accounted for 91.2% of the total box office, with "Nezha: The Devil's Child" leading the charts at 15.446 billion yuan, contributing 52.8% to the overall box office [2][3]. - The first half of 2025 is noted as the best performance since 2020, second only to 2018 and 2019 [2]. Group 2: Market Trends - Despite the strong overall performance, June 2025 saw a significant drop in box office revenue, totaling 1.906 billion yuan, the lowest for June in the past five years, indicating a need for more high-quality films to sustain market vitality [4]. - The rise of domestic films has been a gradual trend, with domestic films contributing 334.39 billion yuan to the total box office of 425.02 billion yuan in 2024, representing 78.68% [6]. - The increasing competitiveness of domestic films is changing audience preferences, with fewer viewers solely supporting American blockbusters [6]. Group 3: Policy and Industry Dynamics - The Chinese government is adapting its film import policies in response to global market trends, indicating a potential reduction in American film imports to enhance local content production [6]. - The summer of 2025 is expected to showcase a variety of high-quality domestic animated films, reflecting the robust development of the Chinese animation industry [7].