理财产品，新方向！

Core Viewpoint - The introduction of floating fee rate products in the banking wealth management sector reflects a shift from "scale-oriented" to "performance-oriented" management, aiming to align the interests of managers and investors [2][10]. Group 1: Floating Fee Rate Products - The recent launch of the "Zhaozhi Ruiyuan Balanced (Anying Youxuan) 68th Phase" by Zhaoyin Wealth Management features a 3-year closed period and a fixed management fee of 0.25% per year, with additional management fees based on annual returns [4][5]. - This product is the first in the wealth management industry to adopt a "fixed management fee + performance-based management fee" structure, aiming to enhance investor confidence and improve wealth management experiences [5][10]. - The rapid fundraising success of the product, reaching 2 billion yuan within 10 minutes and 2.5 billion yuan after expansion, indicates strong market demand [4]. Group 2: Industry Impact - The promotion of floating fee rate products is expected to drive wealth management subsidiaries towards a performance-oriented active management model, enhancing product diversity and creating competitive differentiation from public funds [10]. - The floating fee mechanism may foster collaboration between bank wealth management and public funds, potentially leading to joint product development and shared research resources [10]. - Long-term, floating fee products are anticipated to compel bank wealth management firms to improve their investment research capabilities and diversify their product offerings, thereby elevating the overall asset management industry standards [11].