844美元的凉鞋，让Prada低头道歉｜贵圈

Core Viewpoint - Prada faces cultural appropriation controversy over its new sandal design inspired by traditional Indian footwear, leading to public backlash and a subsequent apology from the brand [2][8]. Financial Performance - Prada's revenue growth for the full year 2024 is only 4%, with zero growth recorded in the first quarter of 2025, significantly below market expectations and far behind the growth of its sub-brand Miu Miu [12][14]. - Miu Miu achieved a remarkable 93.2% growth in 2024 and continued with a 60% year-on-year sales increase in the first quarter of 2025, highlighting a stark contrast to Prada's performance [12][14]. Cultural Context - The Kolhapuri sandals, which inspired Prada's design, have a history dating back to the 12th century and are recognized as traditional footwear in India, often used in weddings and special occasions [4]. - The Indian government awarded the Kolhapuri craftsmanship a Geographical Indication (GI) certification in 2019 to protect it from misappropriation [5]. Brand Image and Management - Prada has faced multiple controversies related to its brand ambassadors, which have negatively impacted its brand image and consumer perception [13]. - The sudden announcement of CEO Gianfranco D'Attis's departure in June 2025 raises concerns about the brand's slowing performance and the need for new leadership to revitalize the main brand and restore consumer trust [14].