“几分钟几百杯订单”

Core Viewpoint - The recent surge in instant retail subsidies from platforms like Meituan, Taobao Flash Sale, and JD Takeout has led to a significant increase in order volumes, but concerns about profit erosion due to heightened competition have been raised by Goldman Sachs [1][15]. Group 1: Instant Retail Subsidy Activities - Meituan launched a new round of "0 yuan purchase" coupons, allowing consumers to redeem drinks from various brands, leading to a spike in orders [3][12]. - Taobao Flash Sale responded with large red envelopes and lottery draws for free orders, indicating a competitive strategy against Meituan's offerings [3][12]. - JD Takeout announced a subsidy for 100,000 portions of crayfish, priced at only 16.18 yuan each, to attract consumers during peak hours [14]. Group 2: Order Volume and Market Growth - On July 12, Meituan's daily order volume exceeded 150 million, with a 65% increase in overall takeaway orders during the summer promotional period [1][14]. - The overall takeaway market is expected to grow by 30% year-on-year, driven by increased competition and user engagement, despite concerns about a potential decline in orders once subsidies decrease [15]. Group 3: Profitability Concerns - Goldman Sachs highlighted that the competitive intensity among Meituan, Alibaba, and JD has reached unprecedented levels, with an estimated total investment of 25 billion yuan (approximately 3 billion USD) in the second quarter alone [15][16]. - Projections indicate that Alibaba and JD's takeaway businesses may incur losses of 41 billion yuan and 26 billion yuan respectively over the next 12 months, while Meituan's EBIT could decline by 25 billion yuan [16].