白牌才是县城的“救世主”

Core Viewpoint - The article emphasizes the dominance of "white label" products in county-level markets, highlighting their affordability, practicality, and local acceptance, which contrasts with the challenges faced by established brands in penetrating these markets [6][7][20]. Summary by Sections White Label Products in County Markets - White label products are favored in county markets due to their low prices and high cost-performance ratio, filling gaps left by established brands [6][7][29]. - Consumers in these areas often prioritize practicality over brand recognition, leading to a strong preference for local white label goods [20][21]. Case Studies of Local Merchants - Local merchants like Chen Jie and Xiao Xia prefer selling white label products due to higher profit margins compared to branded items, which often yield limited profits [9][11][15]. - Chen Jie reports that selling a case of local white label drinks can yield profits equivalent to selling multiple cases of branded drinks [11][36]. Challenges for Established Brands - Established brands struggle to penetrate county markets due to low brand recognition and high operational costs, leading to a reliance on local white label products [18][19][28]. - The article notes that many county consumers are not brand-conscious and focus on the value and quality of products instead [20][21]. Future of White Label Products - The rise of white label products has prompted traditional brands to reconsider their strategies for entering county markets, with some launching lower-priced product lines [31][32]. - Despite their current success, white label products face challenges such as quality inconsistency and competition from both established brands and e-commerce platforms [33][36]. Economic Impact - White label products are becoming a crucial economic support in county areas, catering to the needs of low-income consumers and driving local economies [27][29]. - The article suggests that the future of white label products will depend on their ability to improve quality and build consumer trust while navigating the competitive landscape [36].