从巅峰到坠落：一代SUV霸主破产，总负债超80亿，曾年销22万辆

Core Viewpoint - The official announcement of the bankruptcy of GAC Fiat Chrysler (广汽菲克) marks the end of the only joint venture for the Jeep brand in China, reflecting the challenges faced by joint venture car manufacturers amid industry transformation [1][3]. Group 1: Company Overview - GAC Fiat Chrysler was established in 2010, initially underperforming until the Jeep brand was introduced in 2015, capitalizing on the booming SUV market in China [8]. - The peak sales were reached in 2017 with over 222,000 units sold, driven by a strong product strategy that included models like the Cherokee and Renegade [7][8]. Group 2: Decline Factors - The turning point for GAC Fiat Chrysler occurred in 2018 when quality issues, particularly the "burning oil" problem, were exposed, leading to a significant drop in sales to 125,200 units [9][10]. - From 2019 to 2022, sales continued to decline sharply, with figures dropping to 73,900 units, 40,500 units, 20,100 units, and just 1,862 units respectively [10]. Group 3: Internal Challenges - Internal conflicts between Stellantis and GAC led to management instability, with key leadership changes exacerbating operational issues [12]. - The company's failure to adapt to the electric and intelligent vehicle trends resulted in missed opportunities, as 90% of R&D resources were allocated to traditional fuel vehicles [13][14]. Group 4: Industry Context - The bankruptcy of GAC Fiat Chrysler symbolizes a broader shift in the automotive industry, where traditional fuel vehicle dominance is waning as domestic brands capture over 70% of the market share [14]. - The transition to electric and intelligent vehicles is reshaping competitive dynamics, with foreign brands needing to innovate and adapt to survive [15].