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Core Viewpoint - The rise of live streaming as a sales channel for automobiles has been significantly impacted by the pandemic, but its effectiveness has declined as traditional in-person viewing options have reopened. The current role of automotive live streaming is primarily to generate user leads rather than direct sales [6][25]. Group 1: Live Streaming Dynamics - Live streaming has become a crucial tool for generating user leads in the automotive industry, with hosts employing various marketing tactics to engage potential customers [7][16]. - The performance of automotive live streamers is heavily influenced by external factors such as brand reputation, platform support, and market conditions, making it a challenging environment for many [7][12]. - The average salary structure for automotive streamers typically includes a low base salary supplemented by performance-based incentives tied to lead generation and sales [12][13]. Group 2: Performance Metrics and Challenges - Automotive streamers face high performance expectations, often needing to generate hundreds of leads monthly to meet their targets, which can lead to significant stress and burnout [18][19]. - The cost of acquiring leads through live streaming is generally lower compared to traditional methods, with some cases showing lead costs below 30 yuan [16][18]. - Despite the potential for lower acquisition costs, the conversion of leads into actual sales remains a significant challenge, with many streamers struggling to achieve satisfactory performance metrics [25][26]. Group 3: Market Limitations and Future Outlook - The automotive live streaming model has not yet proven effective in fully converting interest into sales, indicating a disconnect between online engagement and offline purchasing decisions [22][25]. - The industry is currently grappling with the need to balance the immediate nature of live streaming with the long-term decision-making process associated with large purchases like automobiles [25][26]. - Moving forward, the focus should be on enhancing the trust and collaboration between online and offline sales channels to improve conversion rates and overall effectiveness of live streaming as a sales tool [25][26].