超1000家保险分支机构被裁撤！平均一天5家

Core Viewpoint - The insurance industry is undergoing significant restructuring, with over 1,000 branch institutions being closed this year, averaging five closures per day, primarily in lower-tier cities [1][3][5]. Group 1: Institutional Closures - The National Financial Regulatory Administration approved the closure of 61 insurance branch institutions in one week, including 45 marketing service departments, 15 branch offices, and one telemarketing center [1][2]. - Major companies like Taikang Life and China Life have been particularly active, with Taikang Life closing over 200 branches this year, accounting for nearly 20% of total industry closures [2][3]. - The majority of closures are concentrated in third and fourth-tier cities, where market capacity is limited due to declining consumer spending [4][5]. Group 2: Impact on Business Models - Life insurance companies account for approximately 78% of the closed branches, while property insurance companies represent about 20% [5]. - Marketing service departments are the most affected, making up over half of the closures, followed by branch offices at around 30% [5]. - The shift towards online insurance purchasing is evident, with online purchase rates increasing from 73% in 2023 to 78% in 2024, while offline rates have decreased from 85% to 79% [5]. Group 3: Cost Management and Efficiency - The average annual operating cost for county-level marketing service departments exceeds one million yuan, leading to a serious "input-output imbalance" in lower-tier cities [6]. - Closing inefficient branches could reduce comprehensive cost ratios by 0.3 to 0.5 percentage points, as companies face pressure to optimize their operations amid regulatory constraints [6][7]. - The restructuring aims to lower operational costs, improve financial performance, and reallocate resources towards technology and service enhancements [7]. Group 4: Future Strategies - The insurance industry is transitioning from a product-driven approach to a value-service model, necessitating a more refined network of physical locations [9]. - Companies are expected to continue optimizing their branch networks, focusing on high-potential emerging markets and specific service-oriented locations [9][11]. - New branch models will incorporate value-added services such as health management and elder care, moving beyond traditional insurance sales and claims [11].