Core Viewpoint - The investment landscape for consumer sectors is experiencing a resurgence, with increased interest from investors and a notable rise in project competition, reminiscent of the situation in 2021 [5][6][7]. Group 1: Investment Trends - In 2024, there has been a significant increase in investor interest, with many investors proactively seeking out projects, contrasting with the previous years where engagement was minimal [2][15]. - The number of consumer investment projects presented for internal review by firms has risen, indicating a recovery in the sector [4][16]. - The overall number of investment events in the consumer sector decreased significantly in 2022 and 2023, but a slight increase was observed in 2024, with 719 events reported, a 5.3% year-on-year growth [6][7]. Group 2: Market Performance - The performance of consumer companies listed on the Hong Kong Stock Exchange, such as "Mizuki Ice City" and "Bubble Mart," has positively influenced investor sentiment, with significant market capitalization increases [18][20][21]. - The market capitalization of "Mizuki Ice City" reached over 100 billion HKD shortly after its IPO, marking it as one of the largest consumer IPOs in recent years [19][21]. - The "Hong Kong Three Sisters" (Mizuki Ice City, Bubble Mart, and Old Paved Gold) have collectively seen their market values exceed 700 billion HKD, driving overall market confidence in consumer investments [21][22]. Group 3: Sector Specific Insights - Investment interest is uneven across different consumer sectors, with heightened focus on IP incubation, consumer electronics, AI toys, and scalable chain brands [8][28]. - Some investors are particularly interested in emerging trends such as emotional consumption and outdoor activities, indicating a shift in consumer preferences [30][34]. - Despite the renewed interest, the overall valuation of consumer projects remains stable, with many still reflecting a price-to-earnings ratio of around 10 times [9][33].