家居五金龙头“逆势”IPO：悍高集团何以“杀”出重围？

Core Viewpoint - Despite facing multiple challenges in the home hardware industry due to the ongoing adjustments in the real estate market, Hanhigh Group has chosen to proceed with an IPO, presenting both opportunities and challenges for the company [3]. Company Overview - Hanhigh Group, a leading company in the home hardware and outdoor furniture sector, is based in Shunde District, Foshan City, Guangdong Province. The company focuses on the research, design, production, and sales of various products, including home storage hardware, basic hardware, kitchen and bathroom hardware, and outdoor furniture [4][17]. - The actual controllers of Hanhigh Group are siblings Ou Jinfeng and Ou Jinli, who hold 83.74% of the shares and control 89.76% of the voting rights [5]. - As of December 31, 2024, Hanhigh Group has a production base covering nearly 40,000 square meters and employs 2,902 people, with around 2,000 in production [6]. Financial Performance - Hanhigh Group has shown significant growth, with a compound annual growth rate (CAGR) of over 60% in net profit over the past three years [3]. - The company's total assets as of the end of 2023 were 1.974 billion, with an operating income of 2.222 billion and a total profit of 383 million, all exceeding the industry averages [8]. - The revenue for Hanhigh Group from 2022 to 2024 was 1.620 billion, 2.222 billion, and 2.857 billion, respectively, with a CAGR of 32.78%. The net profit attributable to the parent company was 199 million, 329 million, and 520 million, with a CAGR of 61.83% [8][9]. Revenue Composition - In 2024, Hanhigh Group's revenue is categorized into five segments: storage hardware (857 million, 30.59%), basic hardware (1.224 billion, 43.69%), kitchen and bathroom hardware (361 million, 12.90%), outdoor furniture (262 million, 9.36%), and others (97 million, 3.46%) [9]. - Storage and basic hardware have consistently been the main revenue sources, accounting for over 65% of total revenue [10]. IPO and Fund Utilization - Hanhigh Group plans to raise 420 million through its IPO, with the funds allocated to three main projects: an automated manufacturing base for smart home hardware, a research and development center, and an information technology construction project [2][12]. - The automated manufacturing base is expected to require an investment of 561 million, with 370 million sourced from the IPO proceeds [12]. - The R&D center and IT project are projected to require 52.26 million and 30.04 million, respectively, with 30 million and 20 million from the IPO funds [12]. Market Dynamics - The home hardware and outdoor furniture industry is characterized by a large number of small enterprises and relatively low concentration, leading to intense competition [7]. - Hanhigh Group's business performance has not been significantly affected by the downturn in the real estate market, attributed to its low industry concentration and growing market acceptance as a mid-to-high-end brand [17]. - The company acknowledges that the real estate market's fluctuations could impact its performance, but the ongoing demand for home upgrades provides a strong internal growth potential [18].