全球包王诞生！爱马仕首款铂金包被神秘买家7000万拍下！

Core Viewpoint - The auction of the first prototype of the Hermès Birkin bag reached a record high of 7 million euros, highlighting the increasing value and demand for luxury handbags in the market [1][3]. Auction Highlights - The black leather handbag was custom-made by Hermès in 1984 for the late British singer and actress Jane Birkin, and it was auctioned at Sotheby's in Paris [1][4]. - The bidding started at 1.7 million euros and quickly escalated, with the final bid coming from a private collector in Japan [1][4]. - Including commissions and fees, the total cost for the buyer was approximately 8.58 million euros [1]. Market Trends - Luxury handbags, particularly from brands like Hermès, Chanel, and Louis Vuitton, are frequently auctioned, with rare items often fetching prices several times their original value [5][6]. - The auction market for handbags has shown resilience, driven by the scarcity of limited editions and discontinued items, as well as the cultural significance associated with these brands [6]. Brand Performance - Hermès has a history of annual price increases, with the average price of the Birkin bag rising by 14.2% since its launch, making it a profitable asset [9]. - In the 2024 fiscal year, Hermès reported revenues of 15.2 billion euros, a 15% increase year-over-year, with leather goods being the primary growth driver [10]. - The brand's first-quarter 2025 revenue was 4.13 billion euros, reflecting a 9% growth, with leather goods sales increasing by 10% [10].