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Core Viewpoint - The article discusses the financial troubles and management issues faced by Romoss, a company known for its power banks, highlighting the alleged negligence of its core management team during a crisis and the company's reliance on low-cost strategies that have led to quality control problems [1][2][3]. Group 1: Company Background - Romoss was founded in March 2012 by Lei Guibin, with a registered capital of 6 million yuan, initially focusing on producing laptop batteries before pivoting to power banks due to the rise of smartphones [3][4]. - The company gained popularity by offering high-capacity power banks at significantly lower prices than competitors, achieving sales of 30,000 units in a single day during the 2013 "Double 11" shopping festival, with revenue exceeding 20 million yuan [4][5]. Group 2: Financial Performance - At its peak, Romoss had an annual shipment volume exceeding 50 million units and revenue surpassing 2 billion yuan, with products sold in over 80 countries [5]. - The company reportedly generates monthly sales of around 200 million yuan, but actual cash flow is constrained due to automatic deductions for costs such as inventory and employee salaries [2][3]. Group 3: Management Issues - Allegations have surfaced that the core management team, consisting of five key owners, has been unresponsive during financial difficulties, with claims that they have fled to Malaysia [1][2]. - The article indicates that the company's profits are typically withdrawn by the owners at year-end, leaving little risk capital available, which has led to a cash flow crisis following significant payments to suppliers [3]. Group 4: Quality Control Problems - Romoss's strategy of relying on low-cost components has resulted in quality control issues, culminating in a recall of 490,000 power banks in June 2025 due to problems with battery materials, leading to a halt in production [6].