新规！金融监管总局：禁止混淆存款和保险！销售保险产品，要考虑客户需求、收入，提出适当性匹配意见！不适配要建议终止投保...

Core Viewpoint - The new regulation "Product Appropriateness Management" issued by the Financial Regulatory Bureau emphasizes that insurance institutions must understand both the products and the customers to ensure suitable product sales [7][8]. Group 1: Product Appropriateness Management - Insurance institutions are required to match products with customers based on their financial needs and risk tolerance, ensuring that the products sold are appropriate for the customers [14][21]. - The regulation categorizes insurance products separately from other financial products like wealth management, highlighting the unique characteristics of insurance [12][19]. - The management of product appropriateness will be included in the annual consumer protection regulatory evaluation [60][63]. Group 2: Sales Process and Personnel Management - The regulation mandates a tiered sales approach, where life insurance products are classified into five levels, and sales personnel must have the appropriate qualifications to sell corresponding products [27][30]. - Sales personnel are required to undergo continuous training to ensure they understand the products they are selling, and their performance will be evaluated based on compliance and customer feedback, not just sales figures [29][30]. - Financial institutions must not replace customers in assessments or provide misleading information regarding product risks [43][44]. Group 3: Customer Understanding and Risk Assessment - Institutions must conduct thorough assessments of customer needs and financial situations before recommending products, especially for products with floating returns like dividend insurance [54][56]. - If a product is deemed inappropriate for a customer, the institution must advise against purchasing it, and if the customer insists, a written confirmation of understanding the risks must be obtained [50][54]. - Specific conditions, such as annual premiums exceeding four times the household income, require additional confirmation from the customer before proceeding with the insurance [46][54]. Group 4: Regulatory Compliance and Consumer Protection - The new regulation aims to enhance consumer rights protection by ensuring that the sales process is transparent and that customers are well-informed about the products they are purchasing [64][65]. - Financial institutions are required to establish internal systems to support the management of product appropriateness and ensure compliance with the new regulations [61][62]. - Violations of the appropriateness management regulations may lead to regulatory actions against the institutions and responsible personnel [62][63].