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Core Viewpoint - The article discusses the "Several Measures to Support Quality Internet Content Creation in Shanghai," which outlines nine supportive policies aimed at fostering a favorable ecosystem for internet content creators and enhancing the city's cultural soft power [2][11]. Group 1: Supportive Policies - The measures include establishing influential internet content creation clusters in Huangpu and Yangpu districts, with annual rewards of up to 10 million yuan for outstanding public service platforms and incubators [2][5]. - The initiative encourages the organization of high-profile events such as global creator conferences and innovation competitions, with financial support of up to 200,000 yuan for individual projects [5][6]. - A rapid channel for protecting the legal rights of content creators will be established, offering rewards of up to 100,000 yuan for impactful content that tells Shanghai's or China's stories [6][9]. Group 2: Financial Support - Shanghai plans to set up a special fund to address funding issues for creators and small enterprises, providing interest subsidies of up to 50% of the market loan rate [3][24]. - Shared facilities such as co-working spaces and studios will be made available to reduce startup costs for creators, along with one-stop services for business registration and tax consultation [3][7]. Group 3: Talent Development - The measures aim to enhance the talent pipeline by facilitating easier access to housing and residency for quality content creators, as well as improving the evaluation channels for their professional skills [3][9]. - The initiative encourages collaboration between universities and content creation clusters to establish internship bases for students [9][27]. Group 4: Content Creation Environment - The policies promote the opening of public resources and creative spaces, including landmark sites and cultural venues, to facilitate content creation [3][30]. - There is a focus on encouraging quality content to go global, with support for creators in international cultural exchanges and collaborations [8][12]. Group 5: Policy Coordination - The measures emphasize the importance of coordination between city-level and district-level policies to enhance the effectiveness of support for content creators [18][19]. - The initiative aims to create a comprehensive ecosystem that addresses various aspects of the content creation industry, including financial support, talent development, and resource sharing [14][18].