价值港｜美的，谋变！

Core Viewpoint - Midea Group is undergoing a transformation to simplify operations and seek new growth opportunities, focusing on both consumer and enterprise markets [3][10][19]. Group 1: Simplification for Growth - Midea Group's leadership has mandated a simplification of work processes to enhance efficiency, including banning PPT presentations and after-hours meetings [4][9]. - The company aims to address internal inefficiencies that have arisen as its revenue grew from less than 10 billion to over 400 billion in 2024 [4][11]. - The strategy emphasizes focusing on core business areas and discontinuing non-valuable product lines [7][8]. Group 2: Transition to B2B - Midea Group is shifting its business model to balance both B2C and B2B sales, targeting a 50% revenue contribution from each segment [10][11]. - The B2B segment is projected to exceed 100 billion in revenue for the first time in 2024, accounting for approximately 25% of total revenue [11][19]. - The company is integrating its existing capabilities in HVAC and digital control systems to enhance its B2B offerings [12][13]. Group 3: Global Expansion Strategy - Midea Group has adopted an OBM (Original Brand Manufacturing) strategy for international markets, with OBM revenue constituting 43% of its overseas smart home business by the end of 2024 [17][19]. - The company aims for overseas revenue to reach or exceed 50% of total revenue, with 2024 overseas revenue reported at 169 billion, representing 42% of total revenue [19][20]. - Midea Group is expanding its overseas manufacturing bases from 15 in 2018 to 41 by mid-2025, enhancing its global operational flexibility [20]. Group 4: Innovation and R&D - Midea Group is focusing on leading innovation, with a significant investment of over 100 billion in R&D over the past decade [24]. - The company has established 38 R&D centers globally, with 22 located in overseas markets, and employs over 23,000 R&D personnel [21][24]. - Midea Group is transitioning from technology research to industry-led frontier research in key areas such as robotics and energy storage [22][24].