Core Viewpoint - The recent product selection changes at Sam's Club have led to significant dissatisfaction among members, particularly regarding the removal of popular items and the introduction of new products perceived as lower quality [1][10]. Product Selection Issues - Members have expressed frustration over the removal of high-repurchase items like Sun Cakes, Rice Pudding, and Low-Sugar Egg Yolk Pastries, while new products like Low-Sugar Holi-Ryu Pie and Liu Liu Mei have been criticized [1][10]. - The Low-Sugar Holi-Ryu Pie, launched in June, claims to reduce sugar by 80% and increase cocoa content by 30%, priced at 49.9 yuan for 48 pieces, but has received over 300 negative reviews for being too sweet [5][7]. Brand Image Concerns - The Holi-Ryu brand has faced scrutiny due to a "double standard" controversy in 2022, which has negatively impacted its image among consumers, despite the brand's clarification that global product formulations are consistent [9]. - Other popular brands like Wei Long and Xu Fu Ji have also entered Sam's shelves, while previously popular items like Egg Yolk Pastries and Mango Sago have been quietly removed [9]. Member Expectations and Trust - Members expect Sam's Club to provide a curated selection of quality products, differentiating it from regular supermarkets. The introduction of mainstream brands has led to a perception of diminishing exclusivity [10][13]. - There is a growing sentiment among members that if Sam's product selection becomes similar to that of regular supermarkets, the value of paying the membership fee is questioned [13]. Financial Performance - Walmart reported strong growth in China, with Q1 net sales reaching $6.7 billion, a 22.5% year-over-year increase, driven by Sam's Club and e-commerce [15]. - Membership revenue for Sam's Club in China grew over 40%, with a 35% increase in membership fee income during the Chinese New Year sales season, indicating robust business activity [15].
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