Core Viewpoint - The "Three-Year Action Plan for High-Quality Development of Platform Economy in Zhejiang Province" aims to enhance the number and scale of platform enterprises, focusing on innovation and technology-driven growth by 2027 [1][2]. Group 1: Development Goals - By 2027, Zhejiang aims to have over 1,000 platform enterprises, with more than 50 reaching a scale of 10 billion yuan, and 10 million active online business entities [2]. - The total revenue of platform enterprises is targeted to reach 2.2 trillion yuan, with an annual growth rate of 5% in online retail sales [2]. Group 2: Current Status and Growth - Zhejiang is currently a leader in platform economy development, with over 850 platform enterprises and significant transaction volumes [3]. - In 2024, cross-border e-commerce exports are projected to exceed 350 billion yuan, growing by 10%, accounting for 9.2% of the province's total exports [3]. Group 3: Technological Transformation - The action plan emphasizes guiding leading platform enterprises towards becoming high-tech companies, increasing R&D investment, and maintaining a competitive edge in emerging fields like large models [5]. - The plan supports the development of service platforms for large models and aims to create a thriving ecosystem for their applications [5]. Group 4: Consumer Empowerment and Market Dynamics - The plan includes initiatives to stimulate consumer activity, such as the "Zhejiang Boutique" cultivation program and promoting "AI + Consumption" to create innovative shopping experiences [7]. - The shift in consumer behavior from "searching for goods" to "goods finding consumers" necessitates traditional e-commerce platforms to innovate and adapt [12]. Group 5: Regulatory Framework - The action plan acknowledges the challenges faced by the platform economy due to intensified competition and changing market dynamics, emphasizing the need for robust regulatory frameworks [9][12]. - It encourages global expansion of platform economies and aims to enhance international competitiveness through improved logistics and payment systems [11].
关乎平台经济,浙江提出新任务
证券时报·2025-07-15 08:24