Workflow
停工停产后被疑“跑路”,罗马仕最新回应
第一财经·2025-07-15 09:09

Core Viewpoint - Roma's recent operational challenges have led to strategic adjustments, including a product recall and a focus on user rights protection amid management turmoil and consumer concerns about refunds [1][2][3] Group 1: Operational Challenges - Roma officially announced on July 15 that it is addressing numerous false claims circulating online, ensuring that its product recall and after-sales service systems are functioning as planned [1] - The company has faced significant operational difficulties, including a sudden announcement on July 6 to halt production for six months, with only a few employees remaining to maintain basic operations [2] - The company's flagship stores on major e-commerce platforms like JD and Taobao have been closed, with only a limited range of products available on Douyin [2] Group 2: Management Turmoil - Roma has undergone two changes in legal representatives within three months, indicating internal instability within the management team [3] - The recent changes involved the resignation of Lei Shexing and the appointment of Lei Yingrong, reflecting ongoing restructuring efforts [3] - The company has stated that it is focusing all efforts on internal inspections and preparing for new product launches [3] Group 3: Consumer Concerns - Consumers have expressed worries about the refund process, with reports of long wait times for refunds, reminiscent of past issues with other companies [1][2] - Social media discussions reveal that some consumers are facing significant delays, with one individual reportedly at position 170,000 in the refund queue [1]