多个县城消费比肩北上广深！上半年这些地区电影票房超3000万

Core Viewpoint - The article highlights the significant growth of county-level cinema markets in China, driven by economic development and improved infrastructure, with a notable increase in box office revenues and consumer spending in these regions [1][8]. Box Office Performance - In the first half of 2025, China's movie box office reached 29.231 billion yuan, with 641 million admissions, marking year-on-year increases of 22.91% and 16.89% respectively [1]. - Among counties, 18 reported box office revenues exceeding 30 million yuan, with Kunshan, Yiwu, and Jinjiang leading the rankings [2][3]. Top Performing Counties - The top eight counties with box office revenues over 40 million yuan include Kunshan (88.097 million yuan), Yiwu (69.694 million yuan), and Jinjiang (49.496 million yuan) [2][5]. - Kunshan's box office was significantly boosted by the film "Nezha 2," which accounted for 51.4% of its total revenue [5]. Economic Context - Kunshan's GDP reached 538.017 billion yuan in 2024, growing by 6.1% year-on-year, supported by a robust industrial base [5]. - Yiwu, known as a global small commodity hub, reported a total e-commerce transaction volume of 492.352 billion yuan in 2024, up 11.3% from the previous year [5]. Consumer Spending Trends - County-level consumer spending is on the rise, with some counties reporting per capita disposable income surpassing that of major cities [8][9]. - In 2024, at least 17 counties had urban residents with per capita consumption expenditures exceeding 50,000 yuan, with notable figures from Leqing, Yuhuan, Yiwu, and Wenling [8][9]. Market Expansion - The growth in county-level cinema revenues reflects a broader trend of rising consumer demand in these areas, with significant increases in retail consumption orders and active merchants [8][10]. - Major brands, including Starbucks and cinema chains, are increasingly targeting county markets, indicating a shift in consumer behavior and market potential [10].