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Core Viewpoint - The recent controversy surrounding Sam's Club's product selection, particularly the introduction of low-sugar products like the Haoliyou Pie, has led to significant dissatisfaction among members, who feel that the quality of offerings has declined and that they are being treated as mere consumers rather than valued members [1][8][12]. Product Selection Issues - Members have expressed strong discontent over the removal of popular items such as Sun Cake, Rice Pudding, and Low-Sugar Egg Yolk Pastry, while new products like Low-Sugar Haoliyou Pie and Liuliu Mei have been criticized for not meeting expectations [1][3]. - The Haoliyou Pie, which was launched in June, claims to have reduced sugar by 80% and increased cocoa content by 30%, priced at 49.9 yuan for a box of 48 pieces [3][8]. Brand Image Concerns - The Haoliyou brand has faced scrutiny since 2022 due to a "double standard" controversy regarding its ingredient list, which has negatively impacted its image among consumers [8]. - Despite the brand's clarification that its global product formulations are consistent, consumer skepticism remains [8]. Member Trust and Expectations - Many members feel that Sam's Club is becoming increasingly similar to regular supermarkets, undermining the value of their membership fees, which are intended to provide access to carefully curated products [9][12]. - There is a growing sentiment among members that the trust in Sam's product selection team is waning, with some even writing to the headquarters to express their concerns [9][12]. Financial Performance Context - Walmart reported strong growth in its first quarter, with Sam's Club in China contributing significantly to this performance, including a 40% increase in membership revenue and a 35% rise in membership fees during the Chinese New Year sales season [13].