“我不再爱Labubu了”

Core Viewpoint - The article discusses the rise and complexities of the Labubu phenomenon, highlighting the emotional value it provides to fans while also addressing the darker aspects of its commercialization and the impact of scalpers on the market [4][32][134]. Group 1: Labubu's Popularity and Emotional Value - Labubu has become a cultural phenomenon, attracting a diverse fanbase and generating significant emotional value for collectors, who often see it as a source of comfort and joy [44][46][41]. - The emotional connection to Labubu is evident in the dedication of fans like Logan and Hailey, who invest substantial time and money into their collections, often treating them as cherished companions [10][39][44]. - The initial appeal of Labubu lies in its unique design, which fans find charming despite its perceived "ugliness," leading to a deepening of their emotional investment as they collect various styles [46][44]. Group 2: Market Dynamics and Scalping Issues - The rise of scalpers has transformed the Labubu market, with many original fans becoming part of the scalping ecosystem, leading to a shift from a community-focused environment to one driven by profit [16][18][56]. - The phenomenon of "everyone being a scalper" reflects a broader trend where fans criticize scalpers while simultaneously engaging in similar practices themselves, complicating the community dynamics [18][16]. - The scarcity of Labubu products, driven by strategic marketing from the company, has created a high demand that scalpers exploit, leading to inflated prices and frustration among genuine fans [121][129][134]. Group 3: Impact of Celebrity Endorsements and Cultural Significance - Celebrity endorsements have significantly boosted Labubu's visibility, with stars like Brad Pitt participating in promotional activities that further entrench Labubu in popular culture [22][24][31]. - The cultural significance of Labubu extends beyond mere collectibles; it has become a status symbol and a means of social connection among fans, reflecting broader societal trends in consumer behavior [92][98][122]. - The phenomenon illustrates the intersection of consumerism and emotional attachment, where Labubu serves not only as a toy but also as a representation of personal identity and social status [92][134]. Group 4: Economic Implications and Future Outlook - The financial success of the company behind Labubu, Pop Mart, is evident in its impressive revenue growth, with a reported increase of 165%-170% year-on-year, indicating strong market demand [129][130]. - Despite the current popularity, there are concerns about the sustainability of Labubu's appeal, as the market shows signs of cooling down, particularly in domestic markets [134][132]. - The ongoing presence of counterfeit products in international markets poses a challenge for Labubu's brand integrity and could impact future sales and consumer trust [134][132].