彻底凉凉，钟薛高被申请破产，21家分支机构全部注销，创始人曾卖红薯还债

Core Viewpoint - Zhong Xuegao Food (Shanghai) Co., Ltd. has filed for bankruptcy examination due to inability to repay debts and insufficient assets to cover liabilities, leading to a court-ordered review of its bankruptcy status [1] Group 1: Bankruptcy and Legal Issues - Zhong Xuegao has been involved in multiple bankruptcy applications, including its subsidiaries Zhongmao (Shanghai) Food Technology Co., Ltd. and Panzhu Youxi (Shanghai) Biotechnology Co., Ltd. [2] - The company has 21 branches, all of which have been deregistered, indicating a significant operational decline [3] - Legal records show that Zhong Xuegao is involved in various lawsuits, including disputes over sales contracts, service contracts, and labor disputes [4] Group 2: Financial Performance and Market Presence - The online sales platform for Zhong Xuegao has very limited offerings, with only three flavors of ice cream available, and minimal recent customer engagement [5] - The company's flagship store on Taobao has only five product links, with the highest-selling item being a combination pack of three flavors, totaling over 2,000 sales, but recent reviews are sparse [5] - The founder, Lin Sheng, has faced restrictions on high consumption and has publicly acknowledged the company's operational difficulties, even resorting to selling sweet potatoes to repay debts [9][10] Group 3: Brand History and Market Position - Zhong Xuegao was established in 2018 and gained popularity for its premium ice cream products priced above 50 yuan, earning the nickname "the Hermes of ice cream" [9] - The brand's reputation suffered due to the "ice cream assassin" label, which negatively impacted its market position [9]