钟薛高被申请破产审查！旗舰店仅剩3款产品在售，曾经年销10亿元，创始人直播卖红薯还债

Core Viewpoint - The company Zhongxuegao Food (Shanghai) Co., Ltd. is undergoing bankruptcy review due to its inability to repay debts and insufficient assets to cover liabilities, leading to multiple legal issues and a significant decline in operations [1][3][8]. Group 1: Bankruptcy and Legal Issues - Zhongxuegao Food has been officially filed for bankruptcy review by Shanghai Zhenliao Trading Co., Ltd., with the case being handled by the Shanghai Third Intermediate People's Court [1][2]. - The company has a total of 10 execution cases with a total amount of approximately 23.03 million yuan [5]. - The company has been unable to repay due debts, prompting the court to suspend execution and transfer the case for bankruptcy filing [3][5]. Group 2: Financial Performance and Business Decline - Zhongxuegao achieved remarkable growth initially, with revenue surpassing 1 billion yuan in its first year and over 10 billion yuan in 2021 [6][8]. - However, the company faced a turning point in 2022 due to public controversies and subsequent issues such as unpaid salaries and employee turnover [8][9]. - Currently, the company has only two insured employees, and six out of its 14 wholly-owned subsidiaries have been deregistered [8]. Group 3: Operational Adjustments and Future Prospects - To mitigate financial distress, Zhongxuegao has been downsizing, including office space reduction and significant staff layoffs, with reports of 729 employees owed salaries [8][9]. - The product lineup has shrunk significantly, with only three flavors currently available for sale, compared to over 20 during peak times [9][11]. - The company has attempted to diversify through sub-brands, but these efforts have largely failed, with new brands disappearing from both online and offline channels [11].