钟薛高，已被申请破产！

Core Viewpoint - The company Zhong Xue Gao, known for its high-priced ice cream products, has been applied for bankruptcy due to insolvency and inability to pay debts [2][4][10]. Group 1: Bankruptcy Application - On July 16, 2024, Zhong Xue Gao Food (Shanghai) Co., Ltd. was reported to have a bankruptcy review initiated by Shanghai Zhenliao Trading Co., Ltd., with the Shanghai Third Intermediate People's Court handling the case [2][6]. - The company is unable to repay due debts and has insufficient assets to cover all liabilities, leading to the case being transferred for bankruptcy investigation [4][6]. - The company was established in March 2018 with a registered capital of approximately 1.203 billion RMB, and it has multiple negative records including being a subject of execution and having consumption restrictions [6][10]. Group 2: Financial Struggles and Market Presence - Zhong Xue Gao's subsidiary, Pan Zhu You Xi (Shanghai) Biotechnology Co., Ltd., has also been applied for bankruptcy review, indicating broader financial issues within the company [10]. - The company attempted to auction off equipment valued at approximately 7.9457 million RMB, but the first auction failed due to no bids, and the second auction also ended without a sale [10]. - The flagship store on Taobao is still operational but offers very limited products, with the last post on its official WeChat account dating back to August 2023 [10]. Group 3: Historical Context and Controversies - Founded in 2018, Zhong Xue Gao gained rapid popularity with its unique "tile" shaped ice cream, achieving significant sales during events like Double Eleven [17]. - The company has faced criticism for its high pricing strategy, earning the nickname "ice cream assassin," and has been involved in various controversies regarding product quality and pricing [17][19]. - In 2024, the founder acknowledged the company's financial difficulties and the impact on employee compensation, expressing regret over past decisions and emphasizing efforts to restore normal operations [19].