领克收获150万车主认可，以“用户主义”重构高端市场估值体系

Core Viewpoint - The article highlights the significant shift in the Chinese automotive market, where domestic brands are increasingly capturing market share from traditional joint venture brands, particularly in the context of the electric and intelligent vehicle revolution [1][3]. Market Dynamics - In the first half of 2025, domestic passenger car sales reached 9.27 million units, with a market share of 68.5%, marking a year-on-year increase of 6.6 percentage points [1]. - Despite joint venture brands' efforts to adopt hybrid strategies, they have not reversed the trend of declining market share [1]. - The penetration rate of new energy vehicles (NEVs) surpassed 50% in July 2024, with total production and sales of NEVs exceeding 10 million units for the year [1]. Lynk & Co's Performance - Lynk & Co achieved a milestone of 1.5 million cumulative deliveries by July 16, 2025, representing a significant advancement in the high-end segment of the Chinese automotive market [1][3]. - The brand's weighted average price reached 18.9 million yuan in May 2025, surpassing many joint venture brands, indicating strong market competitiveness [4][5]. - Lynk & Co's EM-P intelligent hybrid family has an average transaction price exceeding 248,000 yuan, placing it among the top three in the high-end hybrid market [5]. Brand Value and Recognition - Lynk & Co's three-year vehicle depreciation rate stands at 54.58%, with nine models ranking in the top ten for resale value, reflecting strong brand reliability and consumer trust [6][9]. - The brand's ability to maintain high resale values is indicative of its product reliability, brand reputation, and long-term competitiveness [9]. Competitive Strategy - Lynk & Co has successfully navigated the competitive landscape by focusing on product quality and brand value rather than engaging in price wars [4][10]. - The brand has developed a comprehensive product lineup that includes fuel, hybrid, and electric vehicles, catering to a diverse consumer base [12][13]. - Lynk & Co's performance in the market is attributed to its understanding of consumer preferences, particularly among younger buyers, and its innovative approach to user engagement [19][20]. User Engagement and Community Building - Lynk & Co has established a unique user ecosystem that fosters strong connections with its customer base, resulting in a high user loyalty rate of 71% for recommendations [20][21]. - The brand's community initiatives, such as the Co-Owner Council, allow users to have a voice in product development, enhancing brand alignment with consumer needs [21][24]. Future Outlook - Lynk & Co is positioned to continue its growth trajectory, leveraging its technological advancements and user-centric approach to capture more market share in the evolving automotive landscape [25]. - The brand's commitment to innovation and quality is expected to drive its next phase of expansion, with new models like Z10 and Z20 set to enhance its electric vehicle offerings [25].