“新”华泰人寿再出发 本土化之路如何走

Core Viewpoint - Huatai Life Insurance has appointed Niu Zengliang as the new general manager, marking the end of a three-year vacancy in this position and indicating a significant management adjustment following the complete control of the company by Chubb Group [3][4][7]. Management Changes - Niu Zengliang, previously the deputy general manager, chief actuary, and chief risk officer, will officially take over as general manager starting July 10, 2025 [7][8]. - The management team has been finalized, with other key appointments including Su Mei as chief risk officer and Xi Yue as chief actuary [8][9]. Company Background - Huatai Life Insurance was established in 2005 as a joint venture between Huatai Insurance Group and Chubb Group, transitioning from a joint venture to a foreign-controlled company as Chubb increased its stake [10][11]. Strategic Initiatives - Huatai Life has launched a new five-year strategy called "1+2+3," focusing on customer-centricity, innovation, and three strategic pillars: Health and Wellness 3.0, Elite Agent 3.0, and Digitalization 3.0 [14]. - The company aims to address the insurance industry's challenges in a low-interest environment by enhancing service offerings and integrating health, education, and retirement services into its product matrix [14][15]. Health and Wellness Strategy - The "Health and Wellness 3.0" strategy includes the introduction of the "Tai Enjoy Travel" segment, connecting customers with high-quality health and wellness resources across various service scenarios [15][16]. - Huatai Life has established partnerships with 15 domestic wellness travel institutions to provide comprehensive care solutions for aging populations [15][16]. Marketing and Training Enhancements - The Elite Agent 3.0 strategy has been upgraded to improve recruitment, training, and support for agents, aiming to create a trusted and satisfying channel for customers [16][17]. - Collaborations with renowned educational institutions are being pursued to enhance training programs for new agents and supervisors [17].