瀚蓝品牌焕新发布会 | 创新，让绿色更可及

Core Viewpoint - The article highlights the brand renewal of Hanlan, emphasizing its commitment to innovation and green development, aiming to enhance its brand influence and operational competitiveness in the environmental services industry [1][9][19]. Brand Renewal - Hanlan held a brand renewal event on July 15, 2025, in Foshan, introducing a new brand value system, including vision, proposition, spirit, and logo [1][2]. - The renewal is not just a visual update but a deep reflection on the company's 25-year development history, showcasing its growth through challenges and innovations [6][8]. Company Development - Since its entry into the A-share market in 2000, Hanlan has evolved from a local water supply company to a leading comprehensive environmental service provider, ranking among the top three in the country for waste incineration power generation [8]. - The company aims to leverage innovation as a driving force for development and to align economic benefits with social responsibilities [9]. Strategic Partnerships - Hanlan signed a strategic cooperation framework agreement with Guangdong Hengjian, focusing on high-quality development and collaboration in various sectors, including artificial intelligence and environmental services [18][19]. - The establishment of the "Artificial Intelligence Joint Research Institute" aims to position Hanlan as a leader in AI applications within the environmental sector, collaborating with top tech firms to enhance smart environmental governance [15][16]. Innovation and Technology - The new research institute will focus on developing AI models and applications tailored for ecological environment management, utilizing vast amounts of structured data from Hanlan's operations [16]. - The initiative aims to create a new intelligent system for the environmental industry, driving digital transformation and enhancing operational efficiency [16]. Commitment to Green Development - Hanlan's brand proposition, "Innovation makes green more accessible," reflects its dedication to sustainable practices and enhancing its brand impact [9][19]. - The company implemented a "green energy" initiative during the event, showcasing its commitment to low-carbon development by purchasing green electricity certificates equivalent to the event's energy consumption [19].