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法治是市场公平竞争的护身符
第一财经·2025-07-17 01:23

Core Viewpoint - The article emphasizes the importance of fair competition in the market and highlights the negative impacts of aggressive price subsidy wars initiated by certain platforms, which disrupt market order and threaten the sustainable development of the industry [1][2]. Group 1: Market Competition and Subsidy Wars - The China Chain Store & Franchise Association has called for the regulation of low-price subsidy competition to maintain market fairness and protect consumer rights [1]. - A recent initiative from the restaurant industry association in Zunyi urged delivery platforms to stop extreme subsidy practices, which have led to a vicious cycle of businesses facing losses if they do not participate in the subsidy wars [1][2]. - The ongoing delivery subsidy wars have resulted in increased orders and consumer benefits, but they also pose risks to the quality of goods and services [1][2]. Group 2: Regulatory and Self-Regulatory Measures - Industry associations advocate for timely intervention by market regulators against monopolistic behaviors such as "choose one from two," price manipulation, and other unfair competition practices [2][3]. - If the subsidy wars lead to consumer rights violations, it is deemed a violation of business conduct, warranting strong condemnation and self-regulatory investigations by associations [2][3]. - The complexity of the decision-making process for businesses regarding participation in subsidy activities necessitates careful analysis to avoid oversimplifying the relationship between subsidies and business challenges [2][3]. Group 3: Distinguishing Competition Types - It is crucial to differentiate between normal market competition and "involution" type of harmful competition, as the latter involves damaged participants and infringement behaviors [3]. - Normal market competition should enhance the welfare of all participants, while harmful competition leads to losses for some, thus requiring legal protection for the former [3][4]. - The article stresses the need for a legal framework to uphold fair competition, referencing laws such as the Anti-Monopoly Law and the Consumer Rights Protection Law [3][4]. Group 4: Enhancing Consumer Rights - Strengthening market self-regulation and introducing collective litigation and dispute resolution mechanisms are essential for empowering consumers in the marketplace [4]. - Consumers must have more avenues to protect their rights and balance power in transactions, which is vital for fostering genuine fair competition [4]. - The article concludes that a robust legal system is fundamental to distinguishing between harmful competition and fair practices, ultimately promoting a market environment that benefits all participants [4].