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Core Viewpoint - The article discusses the ongoing "Clear and Bright" special action by the internet regulatory authorities to address malicious marketing practices in the short video sector, focusing on issues such as fake content, misinformation, and violations of public morals [1][4]. Group 1: Malicious Marketing Practices - Numerous short video accounts have been reported for fabricating scripts and false narratives to exploit public goodwill for marketing purposes, including accounts on platforms like Bilibili and Kuaishou [1]. - Accounts such as "是小念哦" have been found spreading false information that misleads the public and disrupts social order, including fabricated suicide stories and false disaster alerts [2]. - Certain accounts have created exaggerated personas and experiences to attract followers, misleading users about their qualifications and success [3]. Group 2: Violations of Public Morals - Several accounts have been identified for posting content that violates public morals, such as inappropriate videos and sensationalized narratives that incite negative emotions [3]. - The use of exaggerated and misleading titles to attract attention and drive traffic has been noted, with accounts employing clickbait tactics that do not align with the actual content [3]. Group 3: Regulatory Actions - The internet regulatory authorities are committed to intensifying governance efforts, holding platforms accountable for the dissemination of illegal and harmful information, and imposing strict penalties on problematic accounts [4].