Core Viewpoint - The second-hand market in China is thriving, with a transaction volume of 1.32 trillion RMB in 2023, reflecting a year-on-year growth of 5.6%, and online transactions reaching approximately 552 billion RMB, up 15% from the previous year [3][12]. Group 1: Overview of the Second-Hand Market - The second-hand economy is characterized by the reuse of products, diversification of consumer goods, and emotional and interest-driven consumption [8][10]. - Historical context shows that second-hand goods have always been part of human society, with examples dating back to ancient China and 19th-century Paris [4][5]. - The rise of second-hand trading is linked to a shift in consumer behavior, focusing on value and sustainability, especially as the economy transitions from high growth to a more stable phase [12][10]. Group 2: Platforms and Consumer Behavior - Platforms like Xianyu have expanded the types of goods traded, including points and services, catering to hidden consumer needs [9][14]. - The concept of "vintage" has redefined the high-value attributes of second-hand items, with rare collectibles often selling for significantly higher prices than their original value [9][10]. - The second-hand market is seen as a necessary component of a healthy consumption society, integrating environmental sustainability and cultural demands [12]. Group 3: Global Perspectives - The second-hand market is not unique to China; countries like Japan have a long-standing culture of second-hand consumption, with platforms like Mercari gaining significant traction [23]. - In Europe, fashion brands are increasingly adopting repair services as part of their business models, reflecting a growing trend towards sustainability [25][26]. Group 4: Future Trends - The second-hand market is expected to continue growing as consumers increasingly seek quality at lower prices, aligning with the broader trend of sustainable consumption [27].
买二手,现代人生活的“复健” | 新刊发售
第一财经·2025-07-17 07:47