【深度分析】2025年6月份全国乘用车市场深度分析报告

Overall Market - The narrow passenger car production and sales situation for June 2025 shows a total production of 2,400,137 units and wholesale of 2,490,237 units, with retail sales reaching 2,085,119 units [6][10] - Year-on-year growth for narrow passenger cars is 12.4% in production, 15.1% in wholesale, and 18.2% in retail [10][12] - The broad passenger car market also reflects similar trends, with total production of 2,422,641 units and retail sales of 2,110,404 units in June 2025 [10][12] Model Category Segmentation - The market share changes among different vehicle categories indicate that sedans, MPVs, and SUVs are experiencing varying growth rates, with SUVs showing a retail growth of 18.5% [6][14] - The total market for narrow passenger cars in the first half of 2025 shows a significant increase in sales across all categories, particularly in SUVs and MPVs [19][32] Country Segmentation - The market share changes by country indicate that domestic brands are gaining traction, with a notable increase in sales for SUVs and sedans [22][23] - The cumulative retail sales for June 2025 show a year-on-year growth of 10.8% for the overall market, with domestic brands leading in several categories [22][30] Brand Positioning Segmentation - The market share for various brands shows that mainstream joint ventures and domestic brands are performing well, with a year-on-year growth of 18.2% in total retail sales [27][30] - Luxury brands, including BMW and Audi, are also experiencing fluctuations in market share, with some brands showing a decline in sales [27][30] Price Positioning Segmentation - The market segmentation by price indicates that vehicles priced below 300,000 yuan dominate the market, accounting for 87% of total sales, while high-end vehicles (≥300,000 yuan) represent 13% [35][36] - The retail sales for high-end vehicles show a year-on-year growth of 10.3%, indicating a growing interest in premium offerings [35][36]