在日本，做防灾用品和做户外品牌的真是同一拨人

Core Viewpoint - The article discusses the deep connection between outdoor products and disaster preparedness supplies in Japan, highlighting how both industries share similar product features and development processes, driven by the country's frequent natural disasters [4][9][30]. Group 1: Overview of Disaster Preparedness and Outdoor Products - In Japan, disaster preparedness supplies and outdoor products often come from the same manufacturers, reflecting a dual-purpose approach to product development [4][9]. - Common disaster preparedness items include portable toilets, emergency food, and communication devices, while outdoor products cater to activities like camping and hiking [5][6]. Group 2: Key Outdoor Brands - Major Japanese outdoor brands include Montbell and Snow Peak, which are recognized globally for their high-quality outdoor gear [6][7]. - Montbell focuses on functional outdoor products, while Snow Peak is known for high-end camping equipment [7]. Group 3: Market Dynamics - The outdoor equipment market in Japan is estimated to be around 457.7 billion yen in 2023, significantly larger than the retail market for disaster preparedness products, which is projected to be only 4-5 billion yen [26][27]. - Disaster preparedness products primarily serve B2B and government markets, while outdoor products target individual consumers through retail channels [25][28]. Group 4: Product Development and Innovation - Both outdoor and disaster preparedness products are developed using similar methodologies, emphasizing material innovation and functionality under extreme conditions [18][19]. - Outdoor brands often lead in product development, creating items that later influence disaster preparedness supplies, demonstrating a "butterfly effect" in product evolution [14][15]. Group 5: Consumer Perception and Branding - Outdoor products are marketed with a focus on brand loyalty and lifestyle, while disaster preparedness items lack brand recognition and are often viewed as utilitarian [29]. - The integration of outdoor branding into disaster preparedness products aims to enhance consumer appeal and modernize the perception of these essential items [29].