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市场份额增长,大窑却“被卖”了
凤凰网财经·2025-07-17 13:25

Core Viewpoint - The rumors regarding the sale of Dayao Beverage seem to be confirmed, with KKR acquiring a stake in a company closely linked to Dayao [2][3]. Group 1: Acquisition Details - KKR is set to acquire 85% of the shares in Horizon International through a newly established special purpose vehicle, Dynamo Asia Holdings II Private Limited [4]. - Horizon International, established in the Cayman Islands in 2024, primarily engages in beverage operations in China [4]. - The market share of Horizon International in the carbonated beverage sector in China is reported to be between 5% and 10% in 2024 [4]. Group 2: Market Position - Dayao Beverage holds a market share of 2.42% in the carbonated beverage market, ranking third after Coca-Cola and Pepsi [4]. - The market share of Dayao has shown a gradual increase from 2.28% in 2023 to 2.64% in the first half of 2025 [8]. Group 3: Market Trends - The carbonated beverage market is experiencing a contraction, with Nielsen IQ data indicating a decline in offline market sales as of the first four months of 2025 [6]. - Major bottling partners of Coca-Cola in China have also reported a decrease in product sales in 2024 [7].