昔日暴利如今赚钱难，去年4S店退网超4400家

Core Viewpoint - The automotive 4S store industry is facing significant challenges, including declining sales, increased competition, and the rise of new energy vehicles, leading to store closures and a shift in business models [3][4][5]. Group 1: Sales and Financial Performance - In July 2024, a 4S store sold only 5 cars in over 10 days, a stark contrast to the pre-2022 average of several cars sold daily, highlighting a severe decline in sales [1]. - The number of 4S stores in China decreased by 2.7% in 2024, with 4,419 stores closing, marking the first contraction in four years [3]. - The loss ratio for automotive dealers reached 50.8% in the first half of 2024, indicating a worsening financial situation for the industry [3]. Group 2: Market Dynamics - The automotive market is experiencing intense competition, with over 100 manufacturers and various vehicle types, leading to oversupply and price wars [3]. - The market penetration of new energy vehicles surpassed 50% in mid-2024, significantly impacting traditional fuel vehicle sales, which dropped to approximately 12.77 million units, a year-on-year decline of 11% [5]. - Over 80% of the closed or withdrawn 4S stores were associated with traditional fuel vehicle brands, reflecting a shift in consumer preferences [5]. Group 3: Business Model Transformation - Many 4S stores are adapting by reducing costs, such as subleasing parts of their showrooms or relocating to lower-rent areas [10]. - Some stores are transitioning to sell new energy vehicles to align with market trends, with notable examples including the Henan Weijia Automotive Trade Group and Zhongsheng Group [10][11]. - To maintain profitability, 4S stores are increasingly focusing on after-sales services, which remain a critical revenue source despite declining sales [15]. Group 4: Strategic Partnerships - Collaborations with third-party service providers, such as Tmall Auto, are becoming common as 4S stores seek to enhance service offerings and customer retention [13][14]. - The "1+N" model allows 4S stores to establish community service outlets, improving customer engagement and operational resilience [14].