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集结大V、UP主,锚定优质内容创作:上海是懂“聚变”的
第一财经·2025-07-17 23:57

Core Viewpoint - The article discusses the "Shanghai Nine Measures" aimed at supporting high-quality internet content creation, highlighting the positive response from content creators and the establishment of dedicated creative spaces in Shanghai [1][2]. Group 1: Policy Initiatives - "Shanghai Nine Measures" is a comprehensive policy to support internet content creators, making Shanghai the first tier-one city to implement such a package [4][6]. - The measures include the establishment of creative clusters in Yangpu and Huangpu districts, equipped with professional facilities for content creation [6][7]. - Yangpu district has introduced 18 specific measures across six dimensions to foster a supportive environment for digital economy industries [7][8]. Group 2: Infrastructure and Support - The newly launched creative spaces, such as "V聚场" and the Bund FTC, provide shared resources like photography studios and sound recording rooms, which can significantly reduce costs for creators [6][8]. - Huangpu district plans to set up a service center for content creators, offering comprehensive services including market registration and copyright protection [8][9]. Group 3: Community and Identity - The initiative aims to create a community for content creators, fostering collaboration and idea exchange, which is seen as beneficial for professional growth [6][10]. - The recognition of content creators' identities is emphasized, with policies aimed at validating their roles in society and enhancing their professional status [10][12]. Group 4: Economic Impact - The policies are expected to attract both local and international content creators, enhancing the overall ecosystem and promoting collaboration between online and offline platforms [9][12]. - Incentives from platforms like Douyin, Bilibili, and Xiaohongshu will further encourage content creation through cash rewards and promotional support [13].