400亿，“扫地茅”又要IPO了

Core Viewpoint - Stone Technology is set to go public on the Hong Kong Stock Exchange, marking its second IPO after its debut on the STAR Market in 2020. The company has shown significant growth in revenue but faces challenges with profitability and cash flow [4][8][9]. Company Overview - Stone Technology, founded in 2014 by Chang Jing and his partners, initially gained traction as a part of Xiaomi's ecosystem, launching the "Mijia Smart Vacuum Cleaner" in 2016. The company has since evolved into an independent brand [6][7]. - The company achieved a peak stock price of 1494.99 CNY in 2021, making it the second-highest priced stock in A-shares after Kweichow Moutai [4][8]. Financial Performance - Stone Technology's revenue has shown a consistent upward trend, with projected revenues of 66.11 billion CNY in 2022, 86.40 billion CNY in 2023, and 119.19 billion CNY in 2024. The first quarter of 2025 saw a year-on-year revenue increase of 86.22% to 34.28 billion CNY [8]. - The company's smart vacuum cleaner segment is the primary driver of this growth, contributing 63.46 billion CNY, 80.85 billion CNY, and 108.48 billion CNY in sales for the respective years [8]. Profitability Challenges - Despite revenue growth, Stone Technology has encountered a "growth without profit" scenario, with net profits declining significantly in 2024. For instance, the net profit dropped by 45.25% in Q3 2024 despite an 11.91% revenue increase [9]. - The company's operating costs surged, with total costs reaching 31.20 billion CNY in Q1 2025, a year-on-year increase of 118.65%. Sales and R&D expenses have also risen sharply [9]. Market Position and Competition - Stone Technology holds a 23.4% market share by GMV and a 16.7% share by sales volume in the global smart vacuum cleaner market, making it the leading brand [8][12]. - The smart vacuum cleaner market is highly competitive, with the top five brands accounting for over 60% of the market share [11]. Expansion Strategies - The company is diversifying its product line, having launched a washing and drying machine in 2023, and is exploring other cleaning appliances. In 2024, these new products generated 10.70 billion CNY in revenue, a 33% increase [11]. - Stone Technology is also focusing on international expansion, with its products available in over 170 countries and regions, contributing to 63.88 billion CNY in overseas revenue in 2024, which is 53.48% of total revenue [12]. Market Trends - The Hong Kong stock market is seeing a trend of A-share companies seeking dual listings, with notable examples including Haitian Flavoring and Seasoning and Hengrui Medicine [13][14]. - The anticipated influx of companies into the "A+H" listing model is expected to continue as market conditions improve [15].