降至90万，明起执行！晚买1天贵十几万，豪车税大调整，波及奔驰、保时捷

Core Viewpoint - The new luxury car consumption tax policy, effective from July 20, 2023, imposes a 10% consumption tax on vehicles priced over 900,000 yuan (excluding VAT), marking a significant change since the establishment of the luxury car tax system in 2016 [1][3][17]. Group 1: Policy Changes - The tax threshold for luxury cars has been lowered from 1.3 million yuan (including tax) to 900,000 yuan, affecting a broader range of vehicles [3][17]. - The new policy exempts the sale of second-hand luxury cars from consumption tax [2]. Group 2: Market Impact - The new tax regulation is expected to impact high-end brands like Porsche and Mercedes-Benz, which have significant sales in the affected price range [6][7]. - In the first half of 2025, approximately 37,000 new cars priced above 900,000 yuan are projected to be sold, with fuel vehicles still dominating the market despite a 41% year-on-year decline [7]. Group 3: Sales Trends - The demand for luxury imported cars has been declining, with a notable drop in imports from a peak of 1.43 million units in 2014 to an estimated 700,000 units in 2024 [8]. - Sales of luxury brands such as Bentley and Rolls-Royce have seen significant declines, with import volumes dropping by 20% to 39% in early 2025 [8]. Group 4: Price Adjustments - Many luxury car brands are experiencing price reductions, with some models seeing price cuts of over 50% [15]. - The average price of luxury cars has adjusted to align with the new tax base, reflecting market changes since the original tax policy was established [17]. Group 5: Expert Opinions - Experts believe the impact of the new tax policy on luxury car sales will be manageable, as the consumer base for luxury vehicles remains stable and affluent [16][19]. - The policy is seen as a structural tax reform that maintains overall tax stability while adjusting specific areas to enhance fairness and compliance [19].