豪车税新规倒计时：保时捷掀抢购潮，销售称晚买两天贵十几万

Core Viewpoint - The new luxury car consumption tax policy, effective from July 20, 2025, lowers the tax threshold from 1.3 million yuan to 900,000 yuan, significantly impacting the sales of high-end brands like Porsche and Mercedes-Benz, which are expected to see increased consumer activity in the days leading up to the policy implementation [5][10][14]. Summary by Sections Tax Policy Changes - The new regulation expands the scope of luxury car consumption tax to include vehicles priced at 900,000 yuan (excluding VAT) and above, affecting various power types including electric and fuel cell vehicles [5][6]. - The previous tax threshold was set at 1.3 million yuan, meaning that new cars priced between 1.017 million yuan and 1.469 million yuan will now be subject to this tax [6][10]. Market Response - Porsche has experienced a surge in sales, with reports of selling seven cars in a single day as consumers rush to take advantage of the tax exemption before the new rules take effect [2][8]. - Sales representatives from Porsche noted that popular models like the 911 and Panamera are in high demand, with limited stock available [8][10]. Impact on Other Brands - Other luxury brands such as Mercedes-Benz and BMW will also be affected, with specific models like the S-Class and GLS falling under the new tax regulations [12]. - The luxury car market is expected to see a shift, with brands like Toyota's Alphard and Land Rover's Range Rover also impacted by the new tax policy [13]. Market Trends - The luxury car market has been facing challenges, with Porsche's sales in China dropping by 28% in 2024, and Mercedes-Benz experiencing a 7% decline in the same market [14][15]. - The new tax policy is seen as a response to the declining sales in the luxury segment, potentially leading to a further contraction in this market [15][16]. Future Outlook - The adjustment in tax policy may benefit domestic high-end brands, as the demand for imported luxury vehicles continues to decline [17]. - The overall luxury car market is anticipated to undergo significant changes as a result of this new tax regulation, potentially reshaping consumer preferences and brand strategies [18].