国货逆袭！「北大博士团」突破发明，让牙齿牙龈“重获新生”

Core Viewpoint - The rise of domestic toothpaste brands, exemplified by the success of Nobida's gum-protecting toothpaste, reflects the growing confidence in Chinese products and their technological advancements [2][4]. Product Innovation - Nobida's toothpaste is developed by a team of PhD researchers from Peking University and has received national invention patent protection [6]. - The toothpaste utilizes HAP-Rebuild technology, which features extremely small repair factors that possess excellent adsorption capabilities, effectively addressing stubborn dental issues [14][30]. Efficacy and Testing - Third-party testing has shown that Nobida's toothpaste has a tartar inhibition rate of 61.69%, demonstrating its effectiveness in dental care [19]. - The product has been validated by multiple authoritative institutions, ensuring its reliability and safety [16]. Market Positioning - Unlike international brands, Nobida relies on scientific validation rather than extensive marketing, which has resonated with consumers, leading to high repurchase rates [4][2]. - The toothpaste is positioned as a premium product, with prices reflecting its advanced formulation and effectiveness compared to traditional options [45]. Health Benefits - The toothpaste not only cleans but also protects and repairs teeth, addressing issues like sensitivity and discoloration without harmful ingredients [32][43]. - It contains natural extracts that enhance oral mucosal health and boost the body's immunity against oral bacteria [21]. Consumer Feedback - Users report significant improvements in oral health, with many stating they cannot go back to regular toothpaste after trying Nobida [2][40].