Core Viewpoint - Zeekr has been accused of selling previously insured and registered vehicles as new cars, leading to numerous consumer complaints and allegations of misleading sales practices [1][4][5]. Group 1: Consumer Complaints - Consumers in multiple regions, including Guizhou, Chongqing, and Guangzhou, discovered that the "new cars" they purchased had already been insured and registered, effectively making them "used cars" [4][5]. - When consumers sought refunds or compensation, they often faced evasion or denial from the company [5][11]. - Affected consumers reported that sales personnel misrepresented vehicle information, claiming the cars were new and had not been insured [10][11]. Group 2: Sales Practices and Market Impact - The practice of selling "0-kilometer used cars," which are vehicles that have been registered but not used, has emerged as a tactic to inflate sales figures and create a false sense of demand [8][12]. - Industry experts suggest that some automakers are using these tactics to manipulate financial reports and mislead the capital market regarding actual supply and demand [12]. - Data from the China Passenger Car Association indicates that Zeekr's production in 2024 exceeded its sales, suggesting a need to offload excess inventory [11]. Group 3: Financial Performance - Zeekr reported a total sales volume of 43,012 units in June, but the core brand's delivery was only 16,702 units, reflecting a year-on-year decline of 17% [13]. - The company has accumulated significant net losses over the years, totaling 26.22 billion yuan from 2021 to 2024, with a slight reduction in losses in the first quarter of 2025 [13]. Group 4: Industry Context - The rise of "0-kilometer used cars" is attributed to increased competition and inventory pressure within the automotive market, leading manufacturers to adopt aggressive sales strategies [15][17]. - The China Automobile Dealers Association reported that the national used car transaction volume reached 19.61 million units in 2024, with an estimated 5% to 8% of these being "0-kilometer used cars" [18].
极氪被指卖0公里二手车,车主集体炸锅
21世纪经济报道·2025-07-19 15:30