汪峰跨界卖课,299元音乐课售出718套被指销量惨淡
21世纪经济报道·2025-07-19 15:30

Core Viewpoint - The online music course "Wang Feng Teaches You Music" was launched by rock singer Wang Feng and a team of nearly 100 people, sharing his singing and songwriting experiences over three months of recording [1]. Group 1: Course Details - The course is sold on Douyin through a store named "Future Music Academy" and includes vocal training, basic music theory, songwriting, and music history, comprising 30 pre-recorded lessons and 3 live classes by professional music teachers, priced at 299 yuan [3]. - The course is designed for beginners, and after 30 days of study, assessments will be conducted, with opportunities for outstanding students to participate in Wang Feng's offline events or even become backing vocalists at his concerts [7]. Group 2: Sales Performance - As of July 19, the course had sold a total of 718 sets, indicating relatively low sales performance [11]. - On July 5, Wang Feng's live stream sales exceeded 5,600 sets, generating nearly 1.6 million yuan in revenue for that day alone, showcasing the potential for higher sales through live streaming [13]. - Despite the overall low sales figures in the store, live streaming remains a crucial method for attracting customers in the course sales sector, which differs from traditional retail sales [13].

汪峰跨界卖课,299元音乐课售出718套被指销量惨淡 - Reportify