Core Viewpoint - The article discusses the gradual success of Leap Motor, contrasting its slow growth and development with the fast-paced nature of the tech industry, emphasizing a steady and persistent approach to building the brand and its products [4][7][19]. Group 1: Company Development - Leap Motor was founded in 2015 by Zhu Jiangming, who was 48 years old at the time, and took seven years to reach the Hong Kong Stock Exchange [7]. - The company has achieved significant sales milestones, becoming the top-selling new force brand in China for the first half of 2023, with a total of 48,006 vehicles delivered in June, representing a 138% year-on-year increase [8][12]. - Leap Motor's approach is likened to that of a tortoise in the fable of the tortoise and the hare, focusing on steady progress rather than aggressive competition [7][18]. Group 2: Product Significance - The C11 model is highlighted as a crucial product for Leap Motor, akin to the Model Y for Tesla, serving as a strategic vehicle that has helped establish the brand's reputation and sales [9][12][13]. - As of June 2025, the C11 has delivered over 250,000 units, making it a cornerstone of Leap Motor's product lineup [12]. - The C11's sales trajectory has shown a significant increase, moving from 3,388 pre-orders at launch to monthly sales exceeding 10,000 units [13]. Group 3: Market Position and Future Goals - Leap Motor's current market position is seen as a temporary victory, with the company acknowledging the need to maintain and build upon its success to avoid becoming another short-lived brand in the competitive landscape [8][15]. - The company aims to achieve a sales target of over 500,000 units in the current year, nearly doubling last year's figures, with the new C11 model playing a key role in this strategy [18]. - Zhu Jiangming emphasizes the importance of increasing sales and profitability to secure Leap Motor's place as a recognized automotive brand, similar to established players in the fuel vehicle era [18].
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雪豹财经社·2025-07-19 15:27