突发！知名连锁家装品牌宣布停业，创始人疑坠亡

Core Viewpoint - The sudden announcement of the closure of "Liang Jia Ju," a well-known home decoration brand in South China, has raised significant concerns due to its long-term losses and insolvency, attributed to the impact of the real estate industry [1][4]. Group 1: Company Operations - Liang Jia Ju has nearly 100 directly operated stores and was prominent in the home decoration sector, providing services such as renovation and furnishing [6]. - The company officially announced its closure on July 18, stating that it could no longer continue operations due to being insolvent and unable to pay debts [1][4]. - Following the closure announcement, many consumers and suppliers visited the stores to seek redress, indicating a significant backlash from affected parties [1][3]. Group 2: Financial Issues - Reports indicate that Liang Jia Ju has been experiencing increasing delays in project payment cycles, which have extended from 18 days to 6 months this year [5]. - The company had reached its peak in 2019 with 100 stores but has since faced declining performance due to the broader challenges in the real estate market [6]. Group 3: Leadership and Incident - The founder and chairman of Liang Jia Ju, Zeng Yuzhou, reportedly passed away around the same time as the closure announcement, which may have contributed to the sudden decision to cease operations [5]. - The local police have indicated that the circumstances surrounding Zeng's death are related to personal reasons, without mentioning any business-related issues [5].